Thursday, May 7, 2015

Google Report Unmasks Ad Injection Economy


More than five percent of unique IPs visiting Google-owned websites had at least one ad injector installed, according to a new study.

"Our results reveal that ad injection has entrenched itself as a cross-browser monetization platform that impacts tens of millions of users around the globe," according to a report from Google and a team of researchers that will be presented at the IEEE Symposium on Security and Privacy later this month. "Our client-side telemetry finds that 5.5% of unique daily IP addresses visiting Google properties have at least one ad injector installed. The most popular, superfish.com, injects ads into more than 16,000 websites and grossed over $35 million in 2013 according to financial reports."

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